Skinification is the great trend of the year 2022: it is focused on streamlined routines,a priority with many of us seeking out ways to reduce the number of products we use daily as we become increasingly conscious of excessive consumption.

This concept is based on the minimalism of routine, with the union of skincare and makeup. The goal is always to improve the appearance of the skin and take care of it with all the products we apply to the face through the skincare-makeup formulas.Infact is increasing, hybrid make-up,a trend coming from the need to couple beauty routine and wellbeing.
Make-up becomes functional for the skin and turns to “make-care”. The skinification of make-up means associating coverage and make up with skin-treating properties. And, this trend is in line with that one of clean beauty, based on a simplified and eco-conscious beauty routine, that is more and more requested by consumers.
That’s why Bionap proposes its sustainable active ingredients for make up products.
Bionap’s products add anti-aging (antioxidant, UV protection, reduction of dark spots), protecting, nourishing and treating properties to make-up products, making them also more natural and sustainable.

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